Arentwenaughtyxxx Privacy Policy

Effective on June 18, 2013

Enmode EU and Enmode Inc. (“Enmode” or "we"), operating under the name Arentwenaughtyxxx (hereafter "AR"), provide an online Video on Demand service (hereafter "VOD Service" or "the Service"). This Privacy Policy discloses how Enmode collects, protects, uses, and shares information gathered about you on the Arentwenaughtyxxx web site (, hereafter "AR Web Site"), as well as how Enmode collects, protects, uses, and shares information gathered in the process of establishing your Arentwenaughtyxxx account and through any use you may make of the AR VOD Service. This Privacy Policy is provided that you may be fully aware when you enter into any relationship with Enmode the ways in which we gather and use your information, to reinforce your confidence in our services.

Unless specifically mentioned below, this Privacy Policy applies only to information gathered in these ways and does not apply to information collected by Enmode through other means. This Privacy Policy also does not apply to information gathered and retained by entities other than Enmode, such as information gathered by any third party web site or affiliate that may have assisted you in establishing an Arentwenaughtyxxx account (other than information that the affiliate provides to Enmode for the purposes of establishing your Arentwenaughtyxxx account), or to which you may navigate via the AR Web Site. The terms of this Privacy Policy are subject to all applicable laws.

Minors' Privacy Policy: We do not allow minors under the age 18 to access the AR Web Site, provide personal information on this site or to subscribe to the AR VOD Service.

Information collected and methods of collection

Information Provided Directly by You

When you request information on the Arentwenaughtyxxx website about the AR VOD Service or sign up for a free trial AR account, we may ask you to provide us certain Personally Identifiable Information (hereafter "PII") about yourself, such as your name, age and email address. You will always know when the AR Web Site collects these types of PII because you will have to supply that information to us or give your permission for us to collect that information.

When you establish a paid account for the AR VOD Service we may request from you your name, age and email address, as well as additional PII such as credit card information or checking account details (including the associated billing address). Again, you will know when we collect these types of additional information from you because you will have to provide it to us.

Whenever you contact Enmode/AR by email we may save the correspondence as part of any ongoing support history, which may also be associated with information gathered through other methods. Information gathered through direct email communication with you is classified for the purposes of this Privacy Policy as PII.

We may at times request third party PII from you, such as email addresses of known friends or associates, for the purpose of referring such persons to the Service or providing relevant promotional material that you consider will be of interest to them. All such information will be collected in a transparent fashion, and such data is subject to the same protections and conditions outlined in this Privacy Policy.

Information We Collect by Automated Processes

The AR Web Site uses information collected through technology to make our site and Service more interesting and useful to you, as well as to supplement our security and anti-fraud measures. These automated collection processes include active and passive logging by our web servers, and in some circumstances it may not be immediately apparent to you that such information is being collected. The information collected through technology is limited to that which your access point is configured to provide, and is the same data that is available and collected by standard passive logging techniques used by most public web sites. This information may include IP Address, Browser type, time/date-stamp, referring URL and the visited page. Your IP address is associated with the means by which you access the Internet and may be generic to your ISP (Internet service provider), your company, or your university. On its own your IP address is not personally identifiable. Such information will not be associated with your PII except indirectly for automatic fraud protection and other security procedures.

At times we also collect information regarding frequency and patterns of navigation of visitors to the AR Web Site for the purpose of improving the individual user experience, as well as for generalized extrapolated data pertaining to popularity and usability of the Service. We may combine this information with PII to identify a visitor in order to provide improve and enhance navigational aspects of The Service, provide relevant content and ads to that visitor, as well as to ensure compliance with our Terms of Service and as part of our anti-fraud measures.

Such automatically collected data will not be shared with any third parties, except in the case of providing generalized aggregate data to our affiliates, in which case there will be no means of extracting any PII from that data. Unaggregated data will only be shared in order to ensure compliance with a legal subpoena where utilized under applicable local laws as described below.

Cookies and Web Beacons, and How the AR Web Site Uses Them

Cookies are a standard Internet technology that allow a web browser to store relevant information about a given web site. Cookies may be used by the AR Web Site to store login and navigation information to improve your user experience, providing such functionality as enabling you to log in automatically to the AR Web Site when returning for a future session, or to remind you of previously used content that you may more efficiently navigate the Service. Cookies are optional for the Service and your web browsing software (such as Firefox or Internet Explorer) may be configured by you not to store such information. Consult the 'Help' information for your particular browser for further information on disabling Cookies, although this may adversely affect the usability of the Service.

The AR Web Site also may use Web beacons (or 'pixel GIFs') to supplement the information provided by the servers' logging described above. These beacons are used to determine navigational patterns, usage and identify problems with the Service. The information gathered will be solely used by Enmode for internal service quality purposes. This information is stored in a generalized format that is not usable directly as personally identifiable information. In addition, we may use Web beacons in HTML emails that we send our members, in order to determine whether our members have opened those emails. This information may be collected in a form that is personally identifiable. We do accept advertisement from third party companies that may include Web beacons, although the information available to third parties by these means is not personally identifiable. If you follow such advertisements and in doing so leave the AR Web Site for a third party web site, you are no longer subject to this Privacy Policy, and any information submitted thenceforth will be subject to the privacy policy of the third party.

Usage of collected information

We collect PII for several purposes. Name, credit card/banking details and date of birth are collected both for billing and age-verification purposes. We collect name and email addresses for administrative contact purposes pertaining to account details and user billing, to keep our users updated on new features and updates to the Service, as well as the sending by us of occasional promotional and marketing details for other services offered by Enmode and select third parties. All non-operational mails are completely optional on an opt-out basis.

The collected non-personal information, such as automatically collected navigation and traffic details, are used to improve the Service, enhance navigation and may be supplied in generalized aggregate format to our affiliates as part of a statistical analysis of traffic trends. Additionally such information is used in conjunction with PII as part of our anti-fraud and security measures to ensure the integrity of the AR VOD Service, to enforce and protect the Terms of Service and to personalize or customize select marketing or promotional communications.

Information gathered via direct email communication with users will be used for relevant internal purposes, such as improving response time for similar support requests, service enhancement and staff training, in addition to the other uses outlined in this document.

Sharing of information with third parties

Except in the specific cases outlined below, Enmode will not share your PII with third parties under any circumstances.

Credit card and billing processors

When you subscribe to the AR VOD Service we collect certain PII from you, including name, email address and credit details. If the account is not directly processed through Enmode's merchant billing service then credit details may be shared as necessary with third party credit processors who will use it solely for the billing procedures authorized by the user. In such cases, the PII will be transferred across an encrypted Internet connection subject to stringent security checks, and stored by the Processors solely for their own legally defined audit procedures. Any external credit processors used by Enmode are subject to rigorous standards checks to ensure their data integrity meets the required standard, and all data provided to them is protected and governed by strict non-disclosure agreements.

Sale of Business

In the event that Enmode (or a subset or Enmode that includes AR), were sold, the personal information of customers and potential customers of AR (including users of The Service) likely would be transferred to the buyer of Enmode or the relevant subset of Enmode (including the AR VOD Service). In that event, Enmode will include provisions in the selling contract to require the purchaser to treat your personally identifiable information in the same manner you requested under this Privacy Policy (including any amendments to this Privacy Policy). In addition, Enmode will give notice of any such sale in accordance with the procedures described in the 'Notification of changes to this Privacy Policy' section below.

Disclosures Required By Law

We may disclose personally identifiable information concerning you to a law enforcement agency pursuant to a warrant issued under applicable criminal codes, an equivalent Provincial warrant, a grand jury subpoena, and certain court orders. To the extent permitted by law, we may also disclose personally identifiable information concerning you in order to enforce our Terms of Service, our web site rules, and to protect the safety and security of our web site, ourselves and others.

Non-Personally Identifiable Information

We may share aggregated or anonymized information in other ways, but in these cases any personal details or means of identification will be stripped from the data. Such uses may include, but are not limited to, statistical data provided to affiliates, traffic data provided to potential affiliates to promote the service and usage data provided to third parties such as content providers or potential advertisers.

Third-Party Advertisers

We may allow advertising on the AR Web Site and through the VOD Service from other companies. Once you have clicked on an advertisement and have left the AR Web Site, this Privacy Policy no longer applies.

User control over the content and usage of PII

When you register for the AR VOD Service you agree to our Terms and Conditions which include all usages of data outlined above. With the exception of the 'Welcome' or 'Confirmation' emails necessary to confirm your signup to the Service, you have full opt-out control over the usage of your personal data for such purposes that are not strictly necessary for the operation of the Service. Upon signup you will have the opportunity to choose to receive or not to receive promotional materials from Enmode. You also may modify your choice regarding receiving promotional materials by contacting AR customer care using the details supplied below, by clicking on unsubscribe links in relevant emails, or by using any of the contact methods outlined below. Unsubscribe links in emails are fully functional for at least 30 days from the date of mailing, and modification requests will be followed within 10 days from our receipt of such a request. Such requests will be enabled through the use of an active suppression list, but it should be noted that subsequent uses of the same details for services provided by Enmode will be considered to supersede the previous request.

You may modify your PII through the 'Account' page on the AR Web Site, or by contacting us at the details included at the bottom of this Privacy Policy. All PII may be modified by you at any time, except that which was used to verify your payment information which is stored as required by the credit processors for security and fraud-prevention purposes.

Security and Protection of user data

We protect the integrity and security of your data through our strict technical and administrative procedures. These include but are not limited to firewalls, encryption methods such as HTTPS and SSL, frequent security audits, active and passive scanning and attack simulation, password protection, physical protection of servers, employee privilege levels, staff meetings and briefings and internal disciplinary procedures for potential breaches.

Notification of changes to this Privacy Policy

We may amend this Privacy Policy from time to time. If we make any material changes in the way we use your personal information, we will notify you of such changes by posting notice of the changes on the AR Web Site. Any material changes to this Privacy Policy will be effective immediately upon their appearance on this page in order that we may maximize your protections through this policy, and the modifications will be made apparent by the 'Effective on' date at the top of this page. As such, we suggest that you periodically check this page for modifications, and every time you make a change to your PII through your account settings page. If you have any objections to changes or modifications made to this policy, both you and we will have the right to terminate your use of the AR VOD Service and we may cease offering you any other services for which you may have signed up.

Contact details for questions or comments about this Privacy Policy

To contact AR with any questions, comments or concerns regarding this Privacy Policy, send an e-mail to, use the contact form located at support or write to:

Arentwenaughtyxxx Privacy Czar 171 East Liberty Street Unit 220, Toronto, ON M6K3P6